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European Sociological Review 19:335-343 (2003)
© 2003 Oxford University Press

The Internal Enforcement of Norms

Christine Horne

Department of Sociology, 800 SWKT, Brigham Young University, Provo, UT 84602. email: christine_horne{at}byu.edu.

The study provides data regarding the effect of internalized norms on behaviour. I use the factorial vignette survey method to measure internalized giving norms and then conduct an experiment to test whether these norms predict participants' actual donations. The results are consistent with arguments that norms are at least partially internally enforced. They also point to the importance of context in predicting the effect of norms on behaviour.


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